From these valuable insights, an outline of services was created in response to the aspects of the healthcare experience that were sorely lacking in personal touch. Originally designed for the working caregiver, Alicia Mascarenas ’s services sought to assist professionals who had the added unpaid job of taking care of a parent, spouse, child, or other family member; all while having limited time, resources, and the skills necessary to effectively do so. After obtaining all of the necessary credentials and certifications, Alicia Mascarenas officially opened its doors for business in the Summer of 2014. Eight days later, they had their first clients; all of whom had been in the midst of trying, to no avail, to get various resources mobilized and were, needless to say, very frustrated at their lack of progress. Much to the relief of these first clients and the many clients that have followed, Alicia Mascarenas ’s original philosophy and its application proved to be an effective means of alleviating the burden of navigating the healthcare maze and obtaining results in spite of the seemingly insurmountable odds against them.